Mostly home-owning families, and they're comfortably off. Barely one household in ten rents privately. The typical resident is in their late thirties. About a third of households are couples raising children. Around here, a weeknight means parents' evenings and football kit drying on the radiator.
About 82% of households own their home, according to the 2021 Census, which is the source for every population figure on this page. Only about 9% rent privately and about 6% rent from a council or housing association. Landlords are thin on the ground. Most residents chose a street and settled in.
The median resident is 39, and about 29% of people are aged 25 to 44. That's the age of a second child, a bigger mortgage and a sudden interest in loft conversions. There are fewer twenty-somethings in shared flats here, for the simple reason that there are hardly any flats to share.
Modelled household income before tax averaged about £72,000 in the financial year to March 2023. That figure describes that year, not this one, and it's a gross figure averaged across the area rather than any one family's payslip. It's comfortable money, the kind that funds a second car without much discussion.
Households skew towards families. About 31% are couples with children and about 7% are lone parents. Single-person households make up about 19%, and about 7% of all households are a pensioner living alone, a group counted within that 19%, not added to it. Solo living exists here, but it's not what the estate roads were built for.
About 34% of adults hold a degree, about 11% have no formal qualifications, and about 2% of residents are full-time students. It's a mix more than a monoculture: professionals, tradespeople and everyone in between share the same school gate. The student share tells you there's no university round the corner. Freshers' week comes to Broad Blunsdon by accident, if at all.
About 88% of residents describe their health as good or very good. At the Swindon local-authority level, preventable mortality is similar to the England average, and so is the smoking rate. Those are council-wide benchmarks, not a measure of this neighbourhood. They place the wider area in the middle of the national pack, which is where most places sit.
Of the 7,047 people living here, 98 live in communal settings such as care homes rather than private households. The number is too small to change the shape of anything above.
Broad Blunsdon is settled, well-off family country. The residents own their homes, earn well and mostly stay put, and that's a clear strength for anyone buying in to raise children.