Homeowners in early middle age, mostly, and a surprising number of them living alone. Around two-thirds own the roof over their heads. The typical resident is in their early forties. Getting on for three in ten households is one person by themselves. This is a town people settle into rather than pass through, which is either reassuring or the whole problem, depending on what you came here looking for.
Ownership dominates. About 68% of households own their home outright or on a mortgage, roughly 17% rent privately and around 14% rent from a social landlord. That is a stable tenure mix rather than a churning one, and it means the neighbours who were here when you viewed are broadly the neighbours who will be there in five years.
The typical resident is 41, and about 26% of the population sits in the twenty-five to forty-four working-age band. That is a town of established adults rather than one of students or retirees, and the age profile fits the housing: three-bedroom houses tend to be occupied by the people who need three bedrooms.
Household income across the area was modelled at roughly £58,600 gross for the financial year to March 2023. That is before tax and it describes that year rather than this one, so treat it as a marker of where the town sat rather than what anyone banks now. It is the figure that makes the local housing arithmetic work, and it is doing more to explain Westbury's popularity than any amount of talk about the countryside.
Every population figure here comes from the 2021 census. Around 29% of households are a single person living alone, and about 13% of all households are a pensioner living alone, which is a subset of that first number rather than an addition to it. Roughly 20% are a couple with dependent children and about 10% are a lone parent with them. The picture is a town where the family houses are genuinely full of families and a substantial minority of the stock is occupied by one person who does not need the second bedroom and has it anyway.
On qualifications, around 25% hold a degree-level qualification and about 17% hold none at all, with roughly 2% in full-time study. That is a mixed picture rather than a graduate town or a non-graduate one, and it reflects a place built around working industry rather than a university.
Health reads well on the town's own numbers. About 81% of residents report good or very good health and around 5% report bad or very bad health. Broader health measures are published for the Wiltshire local authority against an England benchmark rather than for Westbury alone: preventable mortality across the county comes in better than the England average, and adult smoking, at about 8%, is similar to it. Those are county figures with a county's spread inside them.
About 200 residents live in communal establishments rather than private households, which is small enough that it does not shift any of the shares above.
Westbury's population profile is middling in the most literal sense: settled, employed, mostly owning, mixed on qualifications and unremarkable on health. It is a working town that has neither gentrified nor emptied out, and the people living in it look exactly like the housing stock they occupy.