Liphook is mostly homeowners who moved in and stayed. About three in four own their home. The typical resident is in their mid-forties. Four in ten have a degree. It's a village of people who've already made their big move and aren't planning another.
The 2021 Census is the source for every population figure here. It counted 9,508 residents in Liphook, and about 74% of households own their home. Private renting accounts for about 12%, and social renting for another 12%. That social-renting figure surprises buyers who expect a village like this to have none. It has about as many social tenants as private ones. The shortage is of homes to buy or rent, not of any particular kind of neighbour.
The typical resident is about 45. People aged 25 to 44, the age when most first buy and start families, make up about 21% of the population. Liphook isn't a retirement village, but it isn't dominated by young families either. Most residents are in the middle years, and the mortgage is part-paid.
Household income is high. Modelled gross household income, before tax, averaged about £72,000 in the financial year to March 2023. That figure is a few years old and describes the area, not any one household. Still, it goes some way to explaining how three-quarters of the village came to own their homes.
About 23% of households are couples with dependent children, and about 8% are lone parents with children. Families are a real part of the village, though they aren't the majority. Most households are a couple whose children have grown up and left, or a couple who never had any.
About 28% of households are one person living alone. Within that, about 16% of all households are a single pensioner. That's part of the one-person figure, not an addition to it. For a buyer, that points to downsizers now and more homes coming up for sale over the next decade or so, since single pensioners are the households most likely to move out.
Qualifications cover the full range. About 42% of adults hold a degree or equivalent, about 13% have no formal qualifications, and only about 2% are in full-time study. Students hardly register, which fits a village with no college or university nearby. Anyone expecting student lets and late-night takeaways should look elsewhere.
Care homes and similar communal settings hold too few people to change any of these shares. The figures above describe Liphook's private households.
Liphook's residents are one of its stronger points: well qualified, well off, and mostly settled in homes they own. For a buyer, that means a stable village with neighbours who plan to stay.