Ealing is full of well-qualified people in their thirties and forties, and about half of them rent. Owners and renters split the district almost evenly. The typical resident is in their late thirties. Most adults have a degree. These are people doing well at work and still working out whether they can afford to buy where they live.
At the 2021 Census, the source for every population figure on this page, about 48% of Ealing's households owned their home. About 40% rented privately and about 11% rented from a council or housing association. By the narrowest of margins, owners are not the majority of households in Ealing.
The typical resident is 38, and about 35% of people are aged 25 to 44. Ealing is a place for the middle of a career, the stage after the house share in town and before the move out for more space.
Household income averaged about £87,000 a year before tax in the financial year to March 2023, a gross figure modelled by the Office for National Statistics and averaged across the area. That is a good household income almost anywhere in the country, and in Ealing much of it goes on the rent or the mortgage. A two-salary household can live well here, and most of the time it is spending about as fast as it earns.
About 30% of households are one person living alone, and within that group about 11% of all households are a single pensioner. Couples with dependent children make up about 20% of households and lone parents about 9%. The people living alone outnumber the families, which fits a district where most homes are flats.
About 61% of adults hold a degree, and about 10% have no qualifications. Full-time students make up only about 3% of residents, even with the University of West London nearby. The graduates in Ealing have mostly finished their degrees elsewhere and moved here for the job afterwards.
About 88% of residents described their health as good or very good at the census. For the London Borough of Ealing as a whole, the rate of deaths from preventable causes is better than England's, and the borough's adult smoking rate, about 7%, is similar to the national figure. Those borough figures describe a population of commuters and parents who use the parks.
Ealing is mostly home to well-educated working adults with good incomes and good health, which puts it above the middle of the pack for its people. For a buyer, that also means competing for the same family houses with plenty of neighbours who have similar incomes.