Chiswick is home to well-qualified people around 40, split almost evenly between owning and renting. About half own their home. Nearly two-thirds have a degree. A third of households are one person living alone. These are people who did well at university and are still, in many cases, renting.
The 2021 census is the source for everything on this page, and on tenure it puts about 52% of Chiswick's households as owner-occupiers. About 33% rent privately and about 14% rent from a council or housing association. So close to half of Chiswick rents, and a lot of those renters are well paid.
The typical resident is 40, and about 33% of residents are aged 25 to 44. That is people at the stage of careers, young children and their first serious mortgage. Students and retirees are both thin on the ground.
Modelled household income averaged around £87,700 before tax in the financial year to March 2023, an Office for National Statistics estimate for that year and not a current pay figure. It is a good income, and still a gross one. Tax and the cost of housing in Chiswick both come out of it before anything else.
About 33% of households are one person living alone, and about 12% are a pensioner living alone. Couples with children make up about 20% of households and lone parents about 8%. Flats full of single professionals sit alongside family houses on the side streets.
About 64% of adults hold a degree, about 9% have no formal qualifications, and only about 2% of residents are full-time students. The University of London keeps its boathouse off Hartington Road, and that is about as close as Chiswick comes to a student population.
About 89% of residents describe their health as good or very good. In Hounslow, the borough that covers most of the district, deaths from preventable causes run better than the England average and smoking, at about 8% of adults, is similar to it. Those two comparisons describe the whole borough, which reaches well beyond Chiswick.
Chiswick's population is comfortably off, well educated and mostly of working age, and it fills the place with professionals who are good for local trade. Families with children are a minority among them.