Ascot is home to middle-aged owner-occupiers with money and degrees. Seven in ten households own their home. Nearly half the adults hold a degree. Very few report poor health. On paper, Ascot's population looks like a pension adviser's ideal client list.
These figures cover the wider Ascot area and its surrounding villages, and all the population figures come from the 2021 census. About 72% of households own their home, about 20% rent privately and about 9% rent from a council or housing association. Ownership dominates in Ascot, and renting is the exception.
The median resident is 46, and about 20% of residents are aged 25 to 44. At 46, the typical resident is old enough to complain about the race-week traffic and still young enough to be paying school fees.
The Office for National Statistics models median household income across the area at about £75,000 for the financial year to March 2023. That's gross, before tax, and three years old. After tax, the comparable figure is about £55,000, and that's the money that actually pays the mortgage.
About 26% of households are one person living alone, and that group includes the roughly 13% of households who are pensioners living alone. Couples with dependent children make up about 24% and lone-parent households about 9%. Ascot is full of four-bedroom houses, and in quite a few of them one person has a lot of spare rooms.
About 48% of residents hold a degree-level qualification, about 10% have no qualifications and about 1% are full-time students. The area has plenty of schools, but almost no student houses.
About 89% of residents describe their health as good or very good. Across Windsor and Maidenhead as a whole, the rate of preventable deaths is better than the England average, and so is the smoking rate. Both are figures for the council area, set against England, and they aren't measured for Ascot itself.
The people who live here are one of Ascot's real strengths. They own their homes, earn well, have degrees and are in good health, and you'll need a sizeable budget to join them.