Owner-occupiers, mostly, and they are not going anywhere. Seven in ten households own their home. The typical resident is in their mid-forties. A quarter of households are one person living on their own. This is not a place people pass through on the way to somewhere better, it is a place people buy into and then quietly extend.
On tenure, about 71% of households own their home, roughly 17% rent privately and around 12% rent from a social landlord. That ownership share is the single most useful fact about the village, because it explains the pace of everything else: low turnover, slow-moving streets, and a rental market so thin that anyone hoping to try the place before committing will struggle to find the door to try it through.
The age profile matches. The median resident is about 45, and roughly 23% of people are aged between 25 and 44. That is a village with families in it rather than one that has aged out, but it is not a young place either. Anybody arriving expecting a crowd of twenty-somethings has read the wrong listing.
Household income runs to about £56,600 gross for the area, which is before tax and modelled rather than counted, describing the financial year to March 2023 rather than today. After tax, the equivalent figure is roughly £41,500. Both are worth holding in mind when a mortgage adviser starts talking about what the area can carry, because the number that matters to a lender and the number that turns up in a bank account are two different animals.
There are 1,693 households here in total, and about 7% of them are lone-parent households. That is the sort of share that gets ignored in village marketing and matters a great deal if you are one of them, because it determines whether the school gate feels like a community or an exhibit.
The rest of the make-up, all from the 2021 Census like every population figure on this page, runs like this. About 26% of households are a single person living alone, and roughly 14% are a pensioner living alone, that second group sitting inside the first rather than alongside it. Around 21% are couples with children. Put together, that is a village doing two things at once: raising families on the newer estates and quietly ageing in place everywhere else. Both groups want the same thing from the village, which is for nothing much to happen.
On qualifications, about 27% of residents hold a degree-level qualification and roughly 18% hold none at all, with full-time students making up about 2% of the population. That is a mixed picture rather than a professional enclave or its opposite, and it is worth stating plainly that none of those shares predicts anything about the neighbours, the schools or the house prices. They describe a population, not a hierarchy.
Only 25 people here live in communal establishments rather than private households, so the household figures above describe effectively the whole village. No large institution is quietly skewing the numbers.
The population profile is middling in the most literal sense: middle-aged, mostly owning, mixed on qualifications and income, with no group so dominant that it defines the place. Willand is not selling you a demographic. It is selling you neighbours who intend to stay.