Morden is mostly working families with a mortgage and children at school. About six in ten households own their home. The typical resident is in their late thirties. Couples with children are as common as people living alone. It is London in its middle years, doing the school run.
About 61% of Morden's households own their home, 21% rent privately and 18% rent from a council or housing association. The London County Council built the St Helier estate in the 1930s to rehouse workers from inner London, and its streets, laid out in alphabetical order, remain part of Morden's housing mix.
All the population figures here come from the 2021 Census. The median age is 39, and about 30% of residents are between 25 and 44. That puts most of Morden at the stage of life when a rear extension and a loft conversion start getting serious attention.
The Office for National Statistics models gross household income before tax at about £76,000 for the financial year to March 2023, averaged across Morden's neighbourhoods. Once tax comes off, that is enough to cover a terrace here, often with two earners, but not enough to stop people watching what interest rates do.
Couples with dependent children make up about 23% of households, and lone parents about 13%. Single-person households are about 23%. That figure includes single pensioners living alone, who make up about 10% of all households. Morden is a place where families raise children, alongside a smaller group of older residents who have lived alone in their houses for decades.
About 37% of residents hold a degree-level qualification, and about 18% have no formal qualifications. Full-time students make up about 2%. There is no campus here, so student lets haven't changed the area as they have in some parts of London. The residents are a mix of those who went to university and those who went straight into work.
About 85% of residents describe their health as good or very good. For the London Borough of Merton as a whole, the public health benchmarks rate preventable deaths and smoking as better than the England average. Those are borough-wide figures, which take in Wimbledon as well as Morden.
Only about 110 people live in care homes and similar communal settings, too few to change any of the shares above.
Morden is an average London suburb for who lives there. Most residents are families in their middle years in houses they bought themselves, with incomes high enough to get by but not high enough to stop worrying about costs.