Mostly settled homeowners, many of them past the school run. Three in four households own their home. About one in eight rents privately. The typical resident is closer to fifty than forty. People who move to Crowborough tend to stay.
Ownership is the norm here. About 77% of households own their home, around 13% rent privately and about 9% rent from a social landlord. With so little private renting, the letting market is small and the house-hunting mostly done. The "To Let" board is a rarer sight on a Crowborough street than the builder's skip.
The age profile leans mature. The median age is 49, and only about 20% of residents are between 25 and 44, the age group that usually buys first homes and fills the nurseries. That's a town of people who have already done the moving and the mortgage-stretching, and are now arguing about conservatories.
Incomes are comfortable. The Office for National Statistics models typical household income at about £65,700 before tax for the financial year to March 2023. That's a gross figure for an earlier year, not today's pay packet. It goes some way to explaining how three-quarters of the town manages to own its home.
Families are present but not dominant. About 20% of households are couples with dependent children, and about 8% are single parents. Crowborough has children, just fewer of them than the house sizes would suggest, which says something about how long people stay in the family home once the family has gone.
The rest of the household make-up, like every population figure on this page, comes from the 2021 census. About 26% of households are one person living alone, and about 15% are pensioners living alone, a group within those single-person households, not in addition to them. That's a town with a lot of empty bedrooms, and a good deal of the four-bedroom stock is home to one or two people who have no intention of downsizing just to please a spreadsheet.
Qualifications cover a broad range. About 33% of adults hold a degree-level qualification, about 14% have no formal qualifications, and only about 1% of residents are full-time students. With no university nearby, there's no student quarter, no summer exodus and no pizza boxes in the recycling on a Sunday morning.
Around 660 people live in communal settings such as care homes, not in private households. Set against a population of more than 23,000, that's too small to change how the other shares should be read.
The people who live in Crowborough are one of its strengths: settled, comfortable and in no hurry to leave. A younger buyer will find the town welcoming, if a little quiet at the bus stop.