Established owner-occupiers, mostly nearer the end of their working life than the start, on incomes well above the wider local average. About three quarters of households own their home. The median age sits at fifty-three. Median household income runs at around sixty-five thousand pounds a year. The village reads as what a Waterloo-train commuter postcode with a six-hundred-grand median sale price would produce, because that is what it is.
On tenure, roughly three quarters of households own their home, which is the structural fact that everything else flows from. Private renting accounts for about one in eight households, and social renting for about one in ten, with the social-rented stock at the upper end of what you would expect in a village priced like this one. The owner-occupier dominance is the village's defining feature in housing terms: it means the population is largely settled, the turnover is low, and the houses change hands as life events rather than as a rolling market.
The age profile fits the tenure picture. Median age sits at fifty-three, which is meaningfully older than the national figure and tells you the centre of gravity is established households rather than first-time buyers. The slice of working-age residents in the prime career years between twenty-five and forty-four runs at about one in five, which is the smaller end of the working-age distribution and the demographic the village does not draw in large numbers. That is what a high price-to-income ratio, a thin rental market, and a one-primary-school footprint will produce: the people who arrive tend to arrive with equity and a settled career rather than at the start of one.
On income, the typical household pulls in around sixty-five thousand pounds a year, which sits comfortably above the wider East Hampshire average net household income of about forty-five thousand. That gap is the village pulling the local-authority average up rather than tracking it, and it is the demographic engine behind the price tag. The income mix is dual-earner professional households with some retirees on protected pensions and accumulated equity, rather than a single-income or low-income population.
The household composition is the predictable shape for a village like this. Single-person households account for nearly three in ten, with about half of those being single pensioners, which is the structural marker of an older settled population. Couples with dependent children make up around fifteen percent, lone-parent households about seven percent, and the rest is the usual mix of couples without children, multi-person households and the older couples whose children have moved out. About six in ten residents own their home outright or with a mortgage and have lived in the same address long enough to know the postcode by heart, with the social-rented and private-rented slices providing the rest. About one in twenty residents has a degree-level qualification at the rate of nearly half the working-age population, which is the headline marker of the professional-household profile.
Verdict: above average, four out of five, and that is doing the honest thing of reading a settled prosperous owner-occupier village for what it is. The people who live here are the people the price tag, the train timetable and the school footprint between them filter for: established households, mostly nearer fifty than thirty, on professional incomes, owning rather than renting, and intending to stay. Anyone arriving from outside that profile will find themselves the new shape in the village, and anyone within it will find the village the easiest fit they have lived in.