The kind of people who buy a bungalow on purpose. The median age is 51. Roughly eight in ten own their home. Typical household income runs around £65,000 a year. Settled, comfortable, and largely staying put.
Owner-occupation runs at about 79 percent of households. Private renting accounts for about 13 percent. Social renting accounts for about seven percent. The buying market is the dominant one by a wide margin, and the rental side exists in modest pockets rather than as a coherent market of its own. The implication is straightforward: most of the people in the houses here own them, and most of them have owned them long enough to think of the postcode as home rather than as a stop on the way somewhere else.
The median resident is 51, which puts the place a decade above the national norm. Only about one in six residents fall into the 25-to-44 working-age band, the cohort that typically does the moving-in and the having-children. That cohort is a minority within its own working-age population. Older than the national average, more grey-headed than the borough average, and largely happy about both.
The typical household income runs around £65,000 a year before tax and benefits. After tax and benefits the median sits closer to £46,000. By south-coast standards both figures are comfortable, and the combination of high ownership and substantial median income produces the household balance sheet of a place that absorbs interest-rate jolts without changing its weekly behaviour. About a third of working-age residents hold a degree-level qualification. The share of residents with no formal qualifications is around 14 percent, which is lower than you would expect for a postcode whose population skews this much older.
The household mix is shaped by the age profile and reads as you would expect. About 28 percent of households are single-person, and around a fifth of households overall are pensioners living on their own. Couples with dependent children make up about 18 percent. Lone-parent households account for around seven percent. The shape tilts heavily toward established couples and retirees rather than young families starting out, and the implication for everyday street life is the obvious one: the school-run hour and the dog-walking hour are both real fixtures, but the school-run hour is shorter and the dog-walking hour is longer than they would be in a younger postcode. Health is reported as good or very good by about 82 percent of residents, with around five percent reporting bad or very bad health, which is exactly the kind of profile a place develops when most of the population has chosen it to grow older in.
A settled, comfortable, low-turnover community in which most people have arrived on purpose rather than ended up by accident, and most of them intend to stay.