Deal is mostly home to owners who've finished moving house. Seven in ten own their homes. The typical resident is in their early fifties. One household in five is a pensioner living alone. It's a town of people who have already arrived.
All the population figures here come from the 2021 Census. About 69% of households own their home, about 19% rent privately and about 12% rent from a council or housing association. Owning is the norm and renting is the minority. A letting agent in Deal has fewer boards to put up than you might expect in a seaside town.
The median resident is 51. People aged 25 to 44, the years of new jobs, first homes and toddlers, make up about 20% of the population. They're here, but they aren't the ones setting the pace. Deal's crowd is steadier and a little greyer than a buyer arriving with a pushchair might hope.
Average household income before tax was about £52,000 in the financial year to March 2023. That's a modelled, gross figure for households across the area, not a salary, and it describes a year that has since passed. It points to a comfortable town rather than a wealthy one. Deal's money goes on the mortgage and the heating, and doesn't get flashed around.
About 35% of households are one person living alone, and 20% of all households are a single pensioner. That second group is part of the first, not extra to it. Couples with dependent children make up about 14% of households, and lone parents about 10%. Deal has a school run, but it isn't what jams the roads.
About 28% of residents hold a degree, and about 20% have no formal qualifications. Full-time students are about 1%. Deal isn't a university town, and nobody leaves a sofa on the pavement every September.
For a buyer, Deal's population is older and has fewer young families than you might expect. That's fine if you want a settled street, and less appealing if you want a young, busy neighbourhood.