Mostly graduates with mortgages and a laptop. Two in three households own their home. Nearly half the adults have a degree. A quarter of households are couples with children. Maidenhead is where a Thames Valley office job comes to live, and increasingly where it gets done.
Every population figure here comes from the 2021 census unless it says otherwise. About 66% of Maidenhead's households own their home, outright or with a mortgage. About 20% rent privately and about 13% rent from a council or housing association. The private rental market is big enough to find a flat in, and small enough that the owners set the tone.
The median resident is 41, and about 28% of the population is aged between 25 and 44. That is a town in the middle of its working life, with enough people in their thirties and early forties to fill the commuter car parks and the primary school gates at the same time.
The Office for National Statistics models gross household income, before tax, at about £73,600 for Maidenhead in the financial year to March 2023, averaged across the town's neighbourhoods. Gross is the figure that goes on the mortgage application, and the one that looks best on paper.
Unemployment was about 3% at the census, and the town counted 27,534 households among 69,695 residents.
About 26% of households are one person living alone, and within that, about 11% are a pensioner living alone. Couples with dependent children make up about 25% of households, and lone parents about 9%. The family share and the living-alone share are almost level, so Maidenhead is a family town with a good number of empty bedrooms in it as well.
About 45% of adults hold a degree or equivalent, and about 13% have no formal qualifications. Full-time students are only about 2% of residents, which fits a town with one college and no university, where most students travel to High Wycombe, Reading or further for higher education. The degree share is what happens when a town spends forty years turning its historic centre into headquarters offices for the Silicon Corridor and then houses the people who work in them.
At the census about 88% of Maidenhead's residents described their health as good or very good, and about 3% as bad or very bad. Across the Royal Borough of Windsor and Maidenhead, the public health profiles rate the rate of deaths from preventable causes as better than England, and smoking, at about 7% of adults across the borough, is better than England too.
Only 365 people live in communal settings such as care homes, too few to change how the household figures read.
Maidenhead's population is comfortable, educated and in good health, a solid professional town of owners and young families with fewer pressures than most. For a buyer looking for neighbours in the same stage of life, it is one of the town's quieter strengths.